Four Reasons Color Mask

Color Mask Plum

6.8 fl oz

  • Toning treatment for colored violet or red hair
  • Deposits a vibrant plum purple tone
  • Leaves hair healthy and vibrant
  • Deeply conditions and gives shine

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Cruelty free
& Vegan

Recyclable materials for

European quality
& reliability

Sustainable manufacturing

Toning conditioning treatment for colored reddish violet hair

Color pigments in the mask revive faded hair color and bring back its vibrancy and shine. Adds vibrant plum violet tone to colored purple, red and brown hair. Plant-based proteins and amino acids strengthen hair, and carefully selected vegan ingredients effectively repair and reconstruct color treated hair. The glow and shine of freshly colored hair are back in an instant!

Key ingredients

Hydrolyzed Quinoa

Improves color uptake and retention while increasing the shine and vitality

Vegetable protein

Absorbs into the hair shaft to repair and condition, leaving hair shiny, radiant, luxuriant, and healthy.

Vegan color pigments

No ammonia or harsh chemicals, just uniquely created pigments that tone hair without any damage.

Vitamin B5

This vitamin helps hair retain moisture and keeps hair hydrated.

Full list of ingredients + -

Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Cetrimonium Chloride, Panthenol, Wheat Amino Acids, Hydrolyzed Wheat Gluten, Amodimethicone, Hydrolyzed Quinoa, Glycerin, Hydrolyzed Soy Protein, Trideceth-12, Ethylhexylglycerin, C11-15 Pareth-7, Hydrolyzed Corn Protein, PEG-12 Dimethicone, Cetyl Alcohol, Behentrimonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Laureth-9, Phenoxyethanol, Parfum (Fragrance), Basic Violet 2, HC Blue No. 15, Basic Red 76.

Toning conditioning treatment for colored reddish violet hair

How to use

Apply evenly to washed, towel-dried hair.

Comb through and leave in for 5–20 min depending on the desired intensity.

Rinse carefully.

Use instead of a regular conditioner whenever your hair color needs to be refreshed.

Note that your hair’s porosity, condition and current shade affect the result’s evenness.

I love my purple hair!

This is the best way to freshen up my color! Super easy to use and the richest color I've seen from any other color deposting masks. I use every other week and it keeps my hair shiny!

- Karen

I love my purple hair!

Customer Reviews

Based on 20 reviews
Stephanie Rouser
Love it!

Love this product! Makes my hair feel great and love the splash of color. I've had tons of compliments on it. Will definitely use again.

Charlene Ahmed

Color Mask Plum

Casey Smithson
Beautiful for my baby highlights

I've had baby highlights in m hair for quite a long time and I was getting tired of the brasiness i get whenever the tone starts to wash out. I used this plum mask and now my highlights have a beautiful vibrant plum tone.

Chinwe Nwadiora
Saved my color

The purple color attaches well to my grey hair and makes me smile every time I get out of the shower. I just makes me so happy. This brings out the best in any aging women's hair!

Kristina Matthews
I finally found my go-to mask for between dyes!

All I can tell you that I LOVE THIS STUFF! I've been a die-hard Punky 3-in-1 user and that can't be beat for its scent, but I've been searching for something that lasts longer. For reference: I'm a darker brunette with 2yr old partial bleached highlights, I bleach my roots maybe twice a year, and dye with Got2B Chrome Metallics Amethyst Chrome once a month. Despite all that, my hair is still pretty soft and healthy, and I regularly use Sun Bum's amazing deep conditioning mask in a packet. I've used Four Reason's plum mask twice now, on washed and air-dried hair, left it in way longer than the recommended 10 min because the ingredients aren't damaging, rinsed and didn't wash for 3 or 4 days. I use Hair Food's color protect shampoo and conditioner with cold water, and this mask BARELY BLEEDS AT ALL! It doesn't even dull...even after washing and styling, and in extreme desert heat and high altitude, my color is still multi-dimentional and sparkly. I only get two uses from a bottle...but it's definitely worth it! Also, standard shipping was way faster than I expected. Definitely ordering again! Wish I could post a picture

Have any questions about Four Reasons?

Color Mask Treatments are pigmented deep conditioners, and Color Mask Shampoos are pigmented shampoos.

Color Masks are specially formulated for color-treated hair, as they perfectly
take into account all that colored hair needs: color refresh and deep

Color Masks don't contain harsh chemicals like ammonia. Quite the contrary
actually! They gently cleanse and deeply condition and repair hair, while
depositing color pigments to the hair's surface.

Color Masks are intended to tone hair or maintain your existing hair color. We all know that beautiful hair color can fade and lose its vibrancy within a few washes. That's where Color Masks come in! Use in place of regular shampoo or conditioner whenever your hair color needs to be refreshed. Simple as that!

Yes! All Four Reasons products are 100% vegan and cruelty-free.
We do not test, and we do not have anyone else test Four Reasons products or their ingredients,on animals. In our products, we use raw materials from known European suppliers. According to EU legislation, testing these raw materials on animals has been banned since 2009.

Yes, the grass is actually greener on this side!
By the end of 2020, 99% of our packaging is recyclable when empty, and 35% of the plastic packaging for our retail products were either recycled or bioplastic. Cardboard boxes used in product shipments are also 85% recycled cardboard, the printed reclaimed paper used to fill the transportation boxes is 100% made of recycled materials and the packaging tape is recycled paper. Our shipments may not be the prettiest but it’s not our style to spoil the environment to please the eye – beauty doesn’t come in one shape and size, and this applies to packaging, too!

The safety of our staff, customers, and community is always top of mind. In light of COVID-19, we have taken steps to prevent the spread of germs inside and outside of our facilities. That includes increased cleaning and disinfecting, work from home when possible, and other measures as recommended by World Health Organization (WHO) and Center for Disease Control (CDC).

US orders ship from Missouri, USA.

Color Mask Plum

Color Mask Plum

6.8 fl oz