The hair color line of your dreams

Four Reasons Optima

What is your dream hair color like? We asked this question from a thousand hair stylists to create the perfect hair color line. We selected the most important wishes from the replies and developed our new color line, Four Reasons Optima, based on those wishes.

Optima blurs the line between permanent and semi-permanent colors – you can use the same versatile color line for all kinds of color work that is needed in the salon. The shades are beautifully translucent and exceptionally deep at the same time. Optima is perfume-free and 100 % vegan.

Four Reasons to love Optima


Excellent coverage


Brilliant shine


Perfume-free – personalize with scented drops!


Dependable and easy to use

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