collections
The Right to Feel Beautiful
European quality and reliability
Effective vegan products
Packaging that doesn't harm the environment
Color mask
Colored hair's best friend won't let the glow fade!
Four Reasons Color Mask is a selection of toning shampoos and conditioners that maintain your hair color and restore its intensity. Large selection of shades can be used to create new tones, or to maintain existing ones. Just the way you like it!
All products are ammonia-free, 100% vegan, and packed in recyclable plastic.
Our
Product Lines
You know yourself and what you like. You show your strengths and dare to be who you really are. We created Four Reasons hair product lines for you, because you deserve something uniquely wonderful. Pure premium, for you and your hair.
we love
the real you
We walk the front line, championing diversity, and defend everyone’s right to feel beautiful. We inspire and empower people to appreciate themselves as they are — perfectly imperfect – and offer them the tools for strengthening their self-image.
more about us