Four Reasons Color Mask

Color Mask Shampoo Platinum

8.5 fl oz

  • Toning shampoo for colored light blonde, silver or gray hair
  • Eliminates brassy yellow tones and deposits platinum blonde silver tone
  • Gently cleanses and leaves hair healthy and vibrant
  • Pair with Color Mask Treatment Silver

Not sure it's the right shade for you?


Cruelty free
& Vegan

Recyclable materials for

European quality
& reliability

Sustainable manufacturing

Toning shampoo for colored blonde, silver and gray hair

Color pigments in the shampoo revive faded hair color and bring back its vibrancy and shine. Adds cool silver blonde tone to colored blonde hair, and eliminates brassy yellow tones. Sulfate-free formula cleanses colored hair gently, removes static and gives hair gorgeous shine. The glow and shine of freshly colored hair are back in an instant! Pair with Color Mask Toning Treatment Silver for the perfect toning shampoo and conditioner combo.

Key ingredients


Gently cleanses without sulfates or harsh surfactants

Vegetable protein

Absorbs into the hair shaft to repair and condition, leaving hair shiny, radiant, luxuriant, and healthy.

Vegan color pigments

No ammonia or harsh chemicals, just uniquely created pigments that tone hair without any damage.

Vitamin B5

This vitamin helps hair retain moisture and keeps hair hydrated.

Full list of ingredients + -

Aqua (Water), Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Coco-Betaine, Lauroyl/Myristoyl Methyl Glucamide, Sodium Chloride, Acrylates Copolymer, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Panthenol, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Polyquaternium-6, Isopentyldiol, Coco-Glucoside, Parfum (Fragrance), Glycol Distearate, Propylene Glycol, Glycerin, Citric Acid, Ethylhexylglycerin, Sodium Hydroxide, C12-15 Pareth-3, Phenoxyethanol, Basic Blue 99, Basic Brown 16, Basic Red 51, Basic Violet 2.

Toning shampoo for colored blonde, silver and gray hair

How to use

Wet hair or wash hair with regular shampoo if needed

Apply Color Mask Shampoo in sections for best results

Lather well

Rinse thoroughly

Note that your hair’s porosity, condition and current shade affect the result’s evenness.

My new favorite for blonde locks

Extremely effective in removing brassiness. Better than any purple shampoo! I use this with the Silver color mask which is a great conditioner to follow up with. Very impressed!

- Mylah

My new favorite for blonde locks

Customer Reviews

Based on 10 reviews
Rivendell Guzman
Happy wife, happy life!

Got this for my wife and she gives it two thumbs up! It took away the brassy color from her blonde hi lights (whatever that means)

Ivone Sanders

This works surprisingly well as a toner and it doesn’t dry your hair out. Works well as a shampoo alone, but it really works well in conjunction with the toning mask treatment. Using both products has left my highlights clear and bright, and my hair feels clean, soft, and silky. I have tried purple shampoos in the past and they tend to be drying. Not at all the case here.

Desiree Saldana
Clean hair

Tried this on my dirty blonde hair but didn't see any change but it works great as a shampoo.

Shannon Davis
New to the toning thing & this was my second product. WON"T be needing a third. Excellent results!

I dyed (bleached?) my hair for the first time in my life to a platinum blonde with a cool undertone. At first, I purchased some of the toning drops to add to my shampoo or conditioner, but they didn’t seem to control the “brassy” look that was happening. It also seemed like a very inexact process with the drops. So when I saw this I had to give it a try….what I was doing wasn’t working and I really had nothing to lose.First of all, I’m in love with the scent. Definitely that high-end salon scent that I’m a sucker for. On top of that, it lathers up wonderfully and it WORKS. Took that “brassy” yellowing that was going on right out of my hair and returned the beautiful platinum I had before. I use it once or twice a week to maintain it. When I first put some of the shampoo in my hand, I was somewhat startled by how purple it was (like kind of afraid that I was gonna end up with something I hadn’t planned for). It was the same color as the drops, which was a concentrate, that I had been adding to my shampoo…...this looked like full-on concentrate. I’m no expert (obviously, since I waited until damn near 50 to ever color my hair) at how all of this toning and bleaching works, just including that info so you won’t be shocked by how saturated the color of the toning shampoo is.

Kate Fallon
Not just for colored hair

I have natural blond hair that has a lot of natural dimension and highlights in it. However, like many women, my hair color has changed a bit after two kids, and doesn't pop the way it used to. Not to mention, I'm already starting to find a couple of white hairs here and there at 33, so I needed something that was going to tone my hair to make it a more vibrant cool toned color again that I had pre kids.I decided to try this out. Despite being for color treated grey/blonde I found it actually did a good job at lightening and brightening my natural hair, removing any of the lackluster yellow that's come into my hair since I had my kids. I thoroughly lathered throughout my entire hair and left it on for about 10 minutes just to see what it could do on natural hair. While it didn't have as drastic results as it would have on color treated hair, it definitely did the trick in lightening and brightening my natural locks and returning it to the more cool toned lighter blond that I had pre kids. It definitely took out a lot of the yellow tones which was huge to me.I now do it once a week just to keep up the slight color change. Its subtle and soft, but definitely worth the purchase. I'm really happy to see the changes!

Have any questions about Four Reasons?

Color Mask Treatments are pigmented deep conditioners, and Color Mask Shampoos are pigmented shampoos.

Color Masks are specially formulated for color-treated hair, as they perfectly
take into account all that colored hair needs: color refresh and deep

Color Masks don't contain harsh chemicals like ammonia. Quite the contrary
actually! They gently cleanse and deeply condition and repair hair, while
depositing color pigments to the hair's surface.

Color Masks are intended to tone hair or maintain your existing hair color. We all know that beautiful hair color can fade and lose its vibrancy within a few washes. That's where Color Masks come in! Use in place of regular shampoo or conditioner whenever your hair color needs to be refreshed. Simple as that!

Yes! All Four Reasons products are 100% vegan and cruelty-free.
We do not test, and we do not have anyone else test Four Reasons products or their ingredients,on animals. In our products, we use raw materials from known European suppliers. According to EU legislation, testing these raw materials on animals has been banned since 2009.

Yes, the grass is actually greener on this side!
By the end of 2020, 99% of our packaging is recyclable when empty, and 35% of the plastic packaging for our retail products were either recycled or bioplastic. Cardboard boxes used in product shipments are also 85% recycled cardboard, the printed reclaimed paper used to fill the transportation boxes is 100% made of recycled materials and the packaging tape is recycled paper. Our shipments may not be the prettiest but it’s not our style to spoil the environment to please the eye – beauty doesn’t come in one shape and size, and this applies to packaging, too!

The safety of our staff, customers, and community is always top of mind. In light of COVID-19, we have taken steps to prevent the spread of germs inside and outside of our facilities. That includes increased cleaning and disinfecting, work from home when possible, and other measures as recommended by World Health Organization (WHO) and Center for Disease Control (CDC).

US orders ship from Missouri, USA.

Color Mask Shampoo Platinum

Color Mask Shampoo Platinum

8.5 fl oz