Four Reasons Color Mask

Color Mask Shampoo Platinum

8.5 fl oz

  • Toning shampoo for colored light blonde, silver or gray hair
  • Eliminates brassy yellow tones and deposits platinum blonde silver tone
  • Gently cleanses and leaves hair healthy and vibrant
  • Pair with Color Mask Treatment Silver

Not sure it's the right shade for you?


Cruelty free
& Vegan

Recyclable materials for

European quality
& reliability

Sustainable manufacturing

Toning shampoo for colored blonde, silver and gray hair

Color pigments in the shampoo revive faded hair color and bring back its vibrancy and shine. Adds cool silver blonde tone to colored blonde hair, and eliminates brassy yellow tones. Sulfate-free formula cleanses colored hair gently, removes static and gives hair gorgeous shine. The glow and shine of freshly colored hair are back in an instant! Pair with Color Mask Toning Treatment Silver for the perfect toning shampoo and conditioner combo.

Key ingredients


Gently cleanses without sulfates or harsh surfactants

Vegetable protein

Absorbs into the hair shaft to repair and condition, leaving hair shiny, radiant, luxuriant, and healthy.

Vegan color pigments

No ammonia or harsh chemicals, just uniquely created pigments that tone hair without any damage.

Vitamin B5

This vitamin helps hair retain moisture and keeps hair hydrated.

Full list of ingredients + -

Aqua (Water), Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Coco-Betaine, Lauroyl/Myristoyl Methyl Glucamide, Sodium Chloride, Acrylates Copolymer, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Panthenol, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Polyquaternium-6, Isopentyldiol, Coco-Glucoside, Parfum (Fragrance), Glycol Distearate, Propylene Glycol, Glycerin, Citric Acid, Ethylhexylglycerin, Sodium Hydroxide, C12-15 Pareth-3, Phenoxyethanol, Basic Blue 99, Basic Brown 16, Basic Red 51, Basic Violet 2.

Toning shampoo for colored blonde, silver and gray hair

How to use

Wet hair or wash hair with regular shampoo if needed

Apply Color Mask Shampoo in sections for best results

Lather well

Rinse thoroughly

Note that your hair’s porosity, condition and current shade affect the result’s evenness.

My new favorite for blonde locks

Extremely effective in removing brassiness. Better than any purple shampoo! I use this with the Silver color mask which is a great conditioner to follow up with. Very impressed!

- Mylah

My new favorite for blonde locks

Customer Reviews

Based on 18 reviews
Raynie Sutherland

I totally ordered the wrong product!

It was supposed to be the toning mask for silver hair.

Also, both sprays leaked within the box.

Still live your products!

Maristhela Zoril
Great for Hair Extensions!

This shampoo does what it says. I used it for colored hair extensions and so far, I am impressed.The color of the shampoo is not purple, but a dark brown color. It has a chemical smell, but not horrible.Overall, it works great

Vina Reyes
Good results!

I was excited/nervous to try this product. My natural blonde hair has been getting lighter and lighter , and I wanted to get rid of the brassiness. I found the shampoo to be gentle and, along with the conditioner, the brassiness has been lessened. Next time I will leave both products in for longer. I had never used this type of product before, and I didn't want dramatic change. I left the shampoo on my hair for about a minute, and the conditioner for about 4 minutes. I was concerned that the shampoo wouldn't really clean my hair, but it did a good job and my thin hair is soft and manageable. I am very happy with this shampoo.

Ruffa Gutierez
nice really nice

so I have super thick shoulder length dark brown hair with blonde highlights. im always looking for a good toning product whether it b a shampoo or a conditioner. (sometimes the products aren't even specific as to what kind of product they are.). so rt now ive been using its a 10. u get 5fl oz for $20. I get maybe 5 washes out of the bottle. its a purple creamy solution that I am not sure if it is a shampoo or a conditioner, bc it doesnt say so the the bottle.this product is completely different from ANY other toning product ive ever used. everything until now has always been purple, this product looks like super dark brown blood. its VERY WATERY, which is also so weird to me. I like that the company was paying attention when they made the packaging. I have another watery product that was packaged poorly and the liquid can come running out. this company did the rt thing and gave it a flip top with the ketchup lid (sucks back the liquid), therefore; if u just want to put the bottle on its side with closing it, u can. I was afraid the brown would dye my fingers like some other products I have used, but no problems here. u get 8.5 fl oz for $20, and it seems like it will last me at least 12-14 washes b4 I will need to repurchase a new bottle. so the color... the colors GREAT! my hair doesnt look so brassy and I swear the brown even looks a little lighter. I was really concerned when I was rubbing it in, bc my hair felt like straw and it was starting to tangle. at the time I was thinking strike 1; however, after I put some conditioner in, it was super manageable and u could really c a difference in the color b4 I went to dry it. I really liked this product. I like the amount for the price, the color of my hair, the soft feeling it left after the blow dry. Im happy and I would buy this product in the future to replace what ive been using. I hope this was helpful.update:I used the color mask silver toning treatment conditioner from this brand today with this shampoo and I was pleased with the results. my hair looks and smells nice.

Amanda Jones
Effective toning shampoo

I am always on the lookout for hair products that will tone my chemically treated blonde hair. For a couple years it was bleached but now I am transitioning back to lifting my black hair to as light a blonde as possible without bleaching. At this time half my hair is bleached and half is lifted so the effect is kind of an ombre from light brown to light bleached blonde tips. I usually use a some form of purple shampoo and/or conditioner to tone the brass but I thought I'd try this product. I was expecting the shampoo to look gray but instead it is a really dark brown. Per the instructions, I applied to damp hair, lathered and only left it on for not even a minute. Per the instructions, "for a moment," and then rinse. Follow those instructions to a T, as longer use will "intensify the result." Indeed once dried, my hair was more of a light, light brown than blonde, an effect I actually liked. If I had left it on any longer, I know this shampoo would have resulted in darker brown hair. It smells great but like most toning shampoos, it is a bit drying. I made sure to really soak in the conditioner afterwards and left it on for at least 5 minutes.

Have any questions about Four Reasons?

Color Mask Treatments are pigmented deep conditioners, and Color Mask Shampoos are pigmented shampoos.

Color Masks are specially formulated for color-treated hair, as they perfectly
take into account all that colored hair needs: color refresh and deep

Color Masks don't contain harsh chemicals like ammonia. Quite the contrary
actually! They gently cleanse and deeply condition and repair hair, while
depositing color pigments to the hair's surface.

Color Masks are intended to tone hair or maintain your existing hair color. We all know that beautiful hair color can fade and lose its vibrancy within a few washes. That's where Color Masks come in! Use in place of regular shampoo or conditioner whenever your hair color needs to be refreshed. Simple as that!

Yes! All Four Reasons products are 100% vegan and cruelty-free.
We do not test, and we do not have anyone else test Four Reasons products or their ingredients,on animals. In our products, we use raw materials from known European suppliers. According to EU legislation, testing these raw materials on animals has been banned since 2009.

Yes, the grass is actually greener on this side!
By the end of 2020, 99% of our packaging is recyclable when empty, and 35% of the plastic packaging for our retail products were either recycled or bioplastic. Cardboard boxes used in product shipments are also 85% recycled cardboard, the printed reclaimed paper used to fill the transportation boxes is 100% made of recycled materials and the packaging tape is recycled paper. Our shipments may not be the prettiest but it’s not our style to spoil the environment to please the eye – beauty doesn’t come in one shape and size, and this applies to packaging, too!

The safety of our staff, customers, and community is always top of mind. In light of COVID-19, we have taken steps to prevent the spread of germs inside and outside of our facilities. That includes increased cleaning and disinfecting, work from home when possible, and other measures as recommended by World Health Organization (WHO) and Center for Disease Control (CDC).

US orders ship from Missouri, USA.

Color Mask Shampoo Platinum

Color Mask Shampoo Platinum

8.5 fl oz