Four Reasons Color Mask

Color Mask Shampoo Platinum

8.5 fl oz

  • Toning shampoo for colored light blonde, silver or gray hair
  • Eliminates brassy yellow tones and deposits platinum blonde silver tone
  • Gently cleanses and leaves hair healthy and vibrant
  • Pair with Color Mask Treatment Silver

Not sure it's the right shade for you?

FIND YOUR SHADE

Cruelty free & Vegan

Recyclable materials for packaging

European quality & reliability

Sustainable manufacturing practices

Toning shampoo for colored blonde, silver and gray hair

Color pigments in the shampoo revive faded hair color and bring back its vibrancy and shine. Adds cool silver blonde tone to colored blonde hair, and eliminates brassy yellow tones. Sulfate-free formula cleanses colored hair gently, removes static and gives hair gorgeous shine. The glow and shine of freshly colored hair are back in an instant! Pair with Color Mask Toning Treatment Silver for the perfect toning shampoo and conditioner combo.

Key ingredients

Sulfate-free

Gently cleanses without sulfates or harsh surfactants

Vegetable protein

Absorbs into the hair shaft to repair and condition, leaving hair shiny, radiant, luxuriant, and healthy.

Vegan color pigments

No ammonia or harsh chemicals, just uniquely created pigments that tone hair without any damage.

Vitamin B5

This vitamin helps hair retain moisture and keeps hair hydrated.

Full list of ingredients + -

Aqua (Water), Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Coco-Betaine, Lauroyl/Myristoyl Methyl Glucamide, Sodium Chloride, Acrylates Copolymer, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Panthenol, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Polyquaternium-6, Isopentyldiol, Coco-Glucoside, Parfum (Fragrance), Glycol Distearate, Propylene Glycol, Glycerin, Citric Acid, Ethylhexylglycerin, Sodium Hydroxide, C12-15 Pareth-3, Phenoxyethanol, Basic Blue 99, Basic Brown 16, Basic Red 51, Basic Violet 2.

Toning shampoo for colored blonde, silver and gray hair

How to use

Wet hair or wash hair with regular shampoo if needed

Apply Color Mask Shampoo in sections for best results

Lather well

Rinse thoroughly

Note that your hair’s porosity, condition and current shade affect the result’s evenness.

My new favorite for blonde locks

Extremely effective in removing brassiness. Better than any purple shampoo! I use this with the Silver color mask which is a great conditioner to follow up with. Very impressed!

- Mylah

My new favorite for blonde locks

Customer Reviews

Based on 4 reviews
100%
(4)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
M
Mark Geronimo
Fabulous

This shampoo is the bomb. If your hair is bleached and dry, this is a MUST for you.

D
Debbie Dalaeli
I always receive compliments

Love this product. I get so many compliments on my hair. Great Shampoo and conditioner!

C
Casey Smithson
Beautiful on balayages

I absolutely love this product!! I have a blonde balayage that always gets brassy. This platinum mask keeps my hair ashy and soft. Love how it smells as well.

S
Stephanie Gilmer
This actually preserve my bleached hair perfectly!

This actually preserve my bleached hair perfectly! It's not harsh on the hair but treats the hair subtle without making my hair brassy or makes the color fade away. It keeps my perfect platinum hair in tip top shape. I love this one!

Have any questions about Four Reasons?

  • What are Color Masks exactly?

    + -


    Color Mask Treatments are pigmented deep conditioners, and Color Mask Shampoos are pigmented shampoos.

    Color Masks are specially formulated for color-treated hair, as they perfectly
    take into account all that colored hair needs: color refresh and deep
    conditioning!

    Color Masks don't contain harsh chemicals like ammonia. Quite the contrary
    actually! They gently cleanse and deeply condition and repair hair, while
    depositing color pigments to the hair's surface.

    Color Masks are intended to tone hair or maintain your existing hair color. We all know that beautiful hair color can fade and lose its vibrancy within a few washes. That's where Color Masks come in! Use in place of regular shampoo or conditioner whenever your hair color needs to be refreshed. Simple as that!

  • Are your products vegan and cruelty-free?

    + -


    Yes! All Four Reasons products are 100% vegan and cruelty-free.
    We do not test, and we do not have anyone else test Four Reasons products or their ingredients, on animals. In our products, we use raw materials from known European suppliers. According to EU legislation, testing these raw materials on animals has been banned since 2009.

  • Is your packaging sustainable?

    + -


    Yes, the grass is actually greener on this side!
    By the end of 2020, 99% of our packaging is recyclable when empty, and 35% of the plastic packaging for our retail products were either recycled or bioplastic. Cardboard boxes used in product shipments are also 85% recycled cardboard, the printed reclaimed paper used to fill the transportation boxes is 100% made of recycled materials and the packaging tape is recycled paper. Our shipments may not be the prettiest but it’s not our style to spoil the environment to please the eye – beauty doesn’t come in one shape and size, and this applies to packaging, too!

  • How is Four Reasons handling covid-19?

    + -


    The safety of our staff, customers, and community is always top of mind. In light of COVID-19, we have taken steps to prevent the spread of germs inside and outside of our facilities. That includes increased cleaning and disinfecting, work from home when possible, and other measures as recommended by World Health Organization (WHO) and Center for Disease Control (CDC).



  • Where do the products ship from?

    + -


    US orders ship from Missouri, USA.

Color Mask Shampoo Platinum

Color Mask Shampoo Platinum

8.5 fl oz

Customer Reviews

Based on 4 reviews
100%
(4)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
M
Mark Geronimo
Fabulous

This shampoo is the bomb. If your hair is bleached and dry, this is a MUST for you.

D
Debbie Dalaeli
I always receive compliments

Love this product. I get so many compliments on my hair. Great Shampoo and conditioner!

C
Casey Smithson
Beautiful on balayages

I absolutely love this product!! I have a blonde balayage that always gets brassy. This platinum mask keeps my hair ashy and soft. Love how it smells as well.

S
Stephanie Gilmer
This actually preserve my bleached hair perfectly!

This actually preserve my bleached hair perfectly! It's not harsh on the hair but treats the hair subtle without making my hair brassy or makes the color fade away. It keeps my perfect platinum hair in tip top shape. I love this one!