Four Reasons Takeaway

Pearly Pastel - 9.12 Light pearl ash blonde

Demi-permanent hair coloring kit

  • Get that pearly pastel tone!
  • Pro results for the DIY artist
  • Oh, so gentle
  • Ammonia & perfume free

Cruelty free
& Vegan

Recyclable materials for

European quality
& reliability

Sustainable manufacturing

Demi-permanent hair color

Four Reasons Takeaway Color is a vegan, ammonia-free and fragrance-free demi-permanent hair color that will give a beautiful dyeing result at home, easily and reliably. Takeaway Color gives a lovely shine and a rich shade that will soften over time.

Key ingredients


Takeaway colors are ammonia-free to provide the gentlest hair coloring possible.


Takeaway colors are fragrance-free and don't contain any fragrances or masking fragrances.

Vegan Color pigments

No harsh chemicals, just uniquely created pigments that tone hair without any damage.

Sustainable packaging

Top, developer bottle and gloves are recyclable plastic, and the empty color tube is recyclable metal. The box is recyclable cardboard!

Full list of ingredients + -

HAIR COLOR: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ceteareth-25, Ethanolamine, Cocamide MEA, Ceteth-2, Polyquaternium-6, p-Phenylenediamine, Palmitic Acid, Ascorbic Acid, Dimethicone, EDTA, Sodium Hydrosulfite, Sodium Sulfite, M-Aminophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, N-Phenyl-p-Phenylenediamine Sulfate, Resorcinol, 2,4-Diaminophenoxyethanol DEVELOPER: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Sodium Laureth Sulfate, Glycerin, Hydrolyzed Rice Protein, Dimethicone, Oxyquinoline Sulfate, Phosphoric Acid, Tetrasodium EDTA.

Demi-permanent hair color

How to use

Wash and towel dry hair. Protect your clothing with a towel or cape. Make sure to wear the gloves provided.

Open the application bottle and squeeze the contents of the hair color tube in the application bottle. Re-seal the bottle and shake well.

Open up the top of the application bottle right after shaking. UNTREATED HAIR: Apply color evenly to towel dried hair from roots to ends. Leave in for 30 minutes. TREATED HAIR: First color to the roots, leave in for 15 minutes. Apply the rest of the color to lengths the ends. Leave in for 15 minutes.

Once processing time has ended, gently massage hair with some water and rinse thoroughly. Wash hair with shampoo for colored hair and use conditioner.

Careful application of color ensures a vibrant, rich and beautiful end result!

Customer Reviews

Based on 3 reviews
Emilie Tatiara
no overwhelming toxic fume smell

What I liked about this product is that it feels gentler than the stuff I get from the drugstore (L'Oreal, Garnier, etc). I was also surprised that it doesn't smell awful and toxic like the hair dyes I normally use. There was almost no smell, although I still recommend doing this in a place with good ventilation. For once I did not have to hold my breathe ever so often when I'm dyeing my hair. There was also no added fragrance to try to cover up any smell, which is another unnecessary ingredient. Overall I really like how this product doesn't smell overwhelmingly strong or toxic like your typical box dye.It was quite itchy when I was just sitting there, wait for the color to work on my hair. I had to use a hairbrush to scratch my head. I didn't get any allergic reaction or anything but my scalp did feel itchier than the other box dyes that I normally use. Once it was rinsed off, my scalp felt fine.I was definitely disappointed in the color. I know this is a "demi permanent" hair dye but I didn't see much difference after use. It didn't do much to my hair color at all, if any. I was so excited about the "pearly pastel" color but unfortunately it did not work on my hair. I did leave it on for slightly longer than the 15 minutes, but now I'm thinking if I should have left it for 30 minutes. Had this worked for my hair, I would have instantly switched over to this brand. I use about 2 boxes each time, and about 5-6 times a year. I may get another one and give it another go because I wanted this to work so badly. I like not having to feel like I've just inhaled toxic fumes and with this brand, I was so much more relaxed while coloring my hair. I know these box dyes work differently for everyone so I would still recommend giving it a try in case it works for you. You'll like that it doesn't smell as strong as most of the other brands out there. I am giving it 4 stars for this aspect.

Patricia Lipsey
Love the color- just what I was looking for

This is the perfect color - and I´m not allergic to it. I´m allergic to everything. I find the color stays longer if I use the Four Reasons Color Shampoo- which I am also not allergic to. Glad I found you Four Reasons!

Nicole Hayle
New favorite

This is basically an at-home toner. It’s a little pricey but so is buying multiple different shades of toner and processing solution. I really like it. I’ve used multiple different shades and haven’t found one I don’t like.

Have any questions about Four Reasons?

Color Mask Treatments are pigmented deep conditioners, and Color Mask Shampoos are pigmented shampoos.

Color Masks are specially formulated for color-treated hair, as they perfectly
take into account all that colored hair needs: color refresh and deep

Color Masks don't contain harsh chemicals like ammonia. Quite the contrary
actually! They gently cleanse and deeply condition and repair hair, while
depositing color pigments to the hair's surface.

Color Masks are intended to tone hair or maintain your existing hair color. We all know that beautiful hair color can fade and lose its vibrancy within a few washes. That's where Color Masks come in! Use in place of regular shampoo or conditioner whenever your hair color needs to be refreshed. Simple as that!

Yes! All Four Reasons products are 100% vegan and cruelty-free.
We do not test, and we do not have anyone else test Four Reasons products or their ingredients,on animals. In our products, we use raw materials from known European suppliers. According to EU legislation, testing these raw materials on animals has been banned since 2009.

Yes, the grass is actually greener on this side!
By the end of 2020, 99% of our packaging is recyclable when empty, and 35% of the plastic packaging for our retail products were either recycled or bioplastic. Cardboard boxes used in product shipments are also 85% recycled cardboard, the printed reclaimed paper used to fill the transportation boxes is 100% made of recycled materials and the packaging tape is recycled paper. Our shipments may not be the prettiest but it’s not our style to spoil the environment to please the eye – beauty doesn’t come in one shape and size, and this applies to packaging, too!

The safety of our staff, customers, and community is always top of mind. In light of COVID-19, we have taken steps to prevent the spread of germs inside and outside of our facilities. That includes increased cleaning and disinfecting, work from home when possible, and other measures as recommended by World Health Organization (WHO) and Center for Disease Control (CDC).

US orders ship from Missouri, USA.

Pearly Pastel - 9.12 Light pearl ash blonde

Pearly Pastel - 9.12 Light pearl ash blonde

Demi-permanent hair coloring kit