Four Reasons Professional

No Yellow Shampoo

10.1 Fl oz

  • Purple shampoo for blonde, lightened and grey hair
  • Effectively neutralizes yellow tones
  • Maintains a cool tone in hair
  • Soft, fresh and fruity scent

Cruelty free
& Vegan

Recyclable materials for

European quality
& reliability

Sustainable manufacturing

Purple shampoo that eliminates yellow tones in blonde hair

The intense violet pigments in the shampoo neutralize unwanted, yellow tones in light hair. The shampoo is a great choice for lightened and highlighted hair, as well as grey and naturally blonde hair. Soft, fruity scent makes washing your hair a delicious experience. Get cool toned, shiny blonde hair! Four Reasons Professional No Yellow Shampoo is a professional-quality product created from the best ingredients. It has a vegan formula and recyclable packaging.

Key ingredients

Violet pigment

Violet pigment eliminates yellow tones from hair, toning your brassy blonde to a cool platinum blonde

Carica Papaya Fruit Extract

Vitamin A in papaya nourishes, strengthens, and protects hair

Vegan formula

Vegan and cruelty-free formulas ensure we use only the best ingredients

Recyclable packaging

The bottle is made from bio-based sugarcane plastic

Full list of ingredients + -

Aqua, Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Cantella Asiatica Extract, Carica Papaya Extract, Iris Florentina Extract, Hydrolyzed Vegetable Protein, Cocamidopropylamine Oxide, Glycol Distearate, Guar Hydroxypropyl Trimonium Chloride, Laureth-4, Citric Acid, Sodium Chloride, Disodium EDTA, Potassium Sorbate, Sodium Benzoate, Polysilicone-15, Acid Violet 43, Limonene, Parfum.

Purple shampoo that eliminates yellow tones in blonde hair

How to use

The perfect purple shampoo

Massage a generous amount into wet hair

Lather and leave in for 1-5 minutes depending on desired intensity

Rinse thoroughly

PRO TIP: Use whenever you wish to neutralize yellow tones from your hair!

Customer Reviews

Based on 37 reviews
Shaina Harris
Works really well!

I washed my hair twice with this purple and I left it in my hair for 5 minutes each time. I still have some yellow on the roots but it reduced the majority of brassiness throughout the rest of my hair. This shampoo gave me faster results than my Nexxus purple shampoo brand. I finished the whole bottle by Nexxus and still didn’t get results like I did with this shampoo in just two uses. This shampoo also left my hair soft(non-drying) and smooth. I would definitely recommend this purple shampoo for hair with stubborn yellow tones.

Sunshine Gomez
Great for senior citizens with gray hair too

I’m a hair stylist and have a large clientele of senior citizens. Their hair seems to get stained yellowish or just is naturally dingy and dole looking. Using this shampoo (in just one day) will brighten their white and transform to a silvery color. The longer you leave on the better the results. I have even left on for 5-10 minutes with a shower cap and applied heat for extreme treatments.If you find that your hair is slowly turning purple (yes it happens!) then alternate with a regular shampoo. Or just use the purple shampoo once a week. You may have to experiment to see what works best for you to achieve the tone you desire but this product works!It is fragrance free so very gentle even on the most sensitive scalps.

Jessica Miller
Purple Goodness

Interesting cap concept, twist to open then squeeze out the shampoo. Unfortunately, there is no smell to this shampoo… well a little but nothing I really like. After I lathered this in my hair my hands were purple for the remainder of the shower, thankfully didn’t stain once I got out. Other than those minor issues, this shampoo worked great for making my hair icy again! Also didn’t feel drying either!

Jill Peterson
Incredibly Pigmented

This is the most pigmented people shampoo I've ever seen. You could probably tint your hair off you left it on long enough. That being said, this works fantastic. My hair has a silver/ash tone to it and this not only canceled out any yellow hiding in there it brought out the cool tones of my silver. Great product.

Kristel Fulgar
Excellent shampoo for light hair, eliminates yellowing.

This is a shampoo from Finland for light hair. My hair is mostly white and picks up off colors easily. This is a deep purple shampoo that brightened my hair well. Tons of suds so use less than you may think you need. I was happy it did not stain my shower curtain. Leaves my hair shiny and soft. I love the twist cap dispenser; it’s easy to use in the shower. Overall an excellent product from a new favorite brand.

Have any questions about Four Reasons?

Color Mask Treatments are pigmented deep conditioners, and Color Mask Shampoos are pigmented shampoos.

Color Masks are specially formulated for color-treated hair, as they perfectly
take into account all that colored hair needs: color refresh and deep

Color Masks don't contain harsh chemicals like ammonia. Quite the contrary
actually! They gently cleanse and deeply condition and repair hair, while
depositing color pigments to the hair's surface.

Color Masks are intended to tone hair or maintain your existing hair color. We all know that beautiful hair color can fade and lose its vibrancy within a few washes. That's where Color Masks come in! Use in place of regular shampoo or conditioner whenever your hair color needs to be refreshed. Simple as that!

Yes! All Four Reasons products are 100% vegan and cruelty-free.
We do not test, and we do not have anyone else test Four Reasons products or their ingredients,on animals. In our products, we use raw materials from known European suppliers. According to EU legislation, testing these raw materials on animals has been banned since 2009.

Yes, the grass is actually greener on this side!
By the end of 2020, 99% of our packaging is recyclable when empty, and 35% of the plastic packaging for our retail products were either recycled or bioplastic. Cardboard boxes used in product shipments are also 85% recycled cardboard, the printed reclaimed paper used to fill the transportation boxes is 100% made of recycled materials and the packaging tape is recycled paper. Our shipments may not be the prettiest but it’s not our style to spoil the environment to please the eye – beauty doesn’t come in one shape and size, and this applies to packaging, too!

The safety of our staff, customers, and community is always top of mind. In light of COVID-19, we have taken steps to prevent the spread of germs inside and outside of our facilities. That includes increased cleaning and disinfecting, work from home when possible, and other measures as recommended by World Health Organization (WHO) and Center for Disease Control (CDC).

US orders ship from Missouri, USA.

No Yellow Shampoo

No Yellow Shampoo

10.1 Fl oz