Four Reasons Takeaway

Marmelade - 7.43 Copper

Demi-permanent hair coloring kit

  • Get that deep copper tone!
  • Pro results for the DIY artist
  • Oh, so gentle
  • Ammonia & perfume free

Cruelty free
& Vegan

Recyclable materials for

European quality
& reliability

Sustainable manufacturing

Demi-permanent hair color

Four Reasons Takeaway Color is a vegan, ammonia-free and fragrance-free demi-permanent hair color that will give a beautiful dyeing result at home, easily and reliably. Takeaway Color gives a lovely shine and a rich shade that will soften over time.

Key ingredients


Takeaway colors are ammonia-free to provide the gentlest hair coloring possible.


Takeaway colors are fragrance-free and don't contain any fragrances or masking fragrances.

Vegan Color pigments

No harsh chemicals, just uniquely created pigments that tone hair without any damage.

Sustainable packaging

Top, developer bottle and gloves are recyclable plastic, and the empty color tube is recyclable metal. The box is recyclable cardboard!

Full list of ingredients + -

HAIR COLOR: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ceteareth-25, Ethanolamine, Cocamide MEA, Ceteth-2, Polyquaternium-6, p-Phenylenediamine, Palmitic Acid, Ascorbic Acid, Dimethicone, EDTA, Sodium Hydrosulfite, Sodium Sulfite, M-Aminophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, N-Phenyl-p-Phenylenediamine Sulfate, Resorcinol, 2,4-Diaminophenoxyethanol DEVELOPER: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Sodium Laureth Sulfate, Glycerin, Hydrolyzed Rice Protein, Dimethicone, Oxyquinoline Sulfate, Phosphoric Acid, Tetrasodium EDTA.

Demi-permanent hair color

How to use

Wash and towel dry hair. Protect your clothing with a towel or cape. Make sure to wear the gloves provided.

Open the application bottle and squeeze the contents of the hair color tube in the application bottle. Re-seal the bottle and shake well.

Open up the top of the application bottle right after shaking. UNTREATED HAIR: Apply color evenly to towel dried hair from roots to ends. Leave in for 30 minutes. TREATED HAIR: First color to the roots, leave in for 15 minutes. Apply the rest of the color to lengths the ends. Leave in for 15 minutes.

Once processing time has ended, gently massage hair with some water and rinse thoroughly. Wash hair with shampoo for colored hair and use conditioner.

Careful application of color ensures a vibrant, rich and beautiful end result!

Customer Reviews

Based on 5 reviews
Sunshine Jones
Easy and simple to use; happy with results

I used the color Marmelade (I'll call it "marmalade"). I wish they would show more color swatches, the hair colors on people, etc. It was hard to choose a color, because it was hard to guess what color it would make my hair.The actual dyeing process, though, was easy and went well. It's a similar process to other temporary dyes, though this product doesn't come with any extras to use (for example, no conditioner). The only product in the set that I didn't like too much was the set of gloves. They were the flat, clear plastic kind. I felt they made it a bit harder to work the dye through my hair.Without seeing lots of photos to go by for help, I wasn't sure what to expect with the results. Would this look like a natural red, or like an unnatural red? I feel like the marmalade shade is a bit bold, but it will hopefully fade to a more natural shade as it fades. My overall starting colors were hair growing out darker (but not dark enough not to see this shade), and a lighter shade. This dye helped tone them and make them look a bit more cohesive.Sometimes when I look at it, my hair seems to have a bit of an unnatural purplish/burgundy hue, but for the most part I think it's more of an orange-ish, coppery red like it's supposed to be. I like it, and it's fun to have a temporary shade change.

Shaina Mayer
My hair didn’t turn out copper

I ordered Marmedlade hair dye color. I like that this hair dye is vegan and leaves your hair soft and shiny. However, I was expecting my hair to be more copper but it looks more auburn. I’ve washed it a couple of times to see if it would fade to copper but it hasn’t yet. I put this dye over a light copper blonde so if you have similar color, this may be your result as well. It’s not a horrible dye though. I still think my hair looks nice, it just wasn’t what I was expecting.

Cindy Pales
Best results after a couple shampoos, love it!

A couple months ago, I decided instead of trying to tone the red/brassy undertones out I would lean into my strawberry blonde hues with some red toning conditioners. They do not last however and barely show up on anything but my ends, they are also gone in about one shampoo and it was getting annoying. When this demi-permanent popped up for review I decided to try it.It was pretty easy to use, and the only down side was I did have a bit more breakage on my baby fine top layer of hair than I was expecting, but nothing earth shattering. It didn't stain or irritate my scalp which was amazing as everything tends to upset my skin.I have naturally med-dark blonde hair with subtle red undertones. It use to be a lighter more golden blonde but I'm mid 40s and it is getting darker as I get older. Luckily, I only have a few white hairs (I don't get greys, its all or nothing with my hair strands apparently). This didn't cover the white hairs at all, but maybe it covers greys just fine, I can't really speak to that.When I washed and dried my hair the first time I was a bit bummed as my hair came out basically dark and more brunette than anything else. This product does not lighten your hair or even change it to a new color, it layers it's color ON TOP of yours. So, yeah my hair came out dark and brown.However, after a couple of shampoos it is the most beautiful light auburn. The red really shines through and it looks so natural. My ends are more coppery than auburn because they are lighter to begin with. I can actually see the color all the way up to my roots which I never did with the leave in conditioners. I'm about 6 shampoos in at this point and still love the color. I know it will fade out faster than a Permanente dye job, but it was so much gentler to my hair and scalp I will take the trade off.However, if I had more white hairs and was looking for coverage this wouldn't be the product for me.

Anne Addison
easy to use, low odor

This isn't too strongly scented and it's easy to use. The color is nice and has stayed through several washings without leaving anything behind on the towels.

Amanda Kemmerer
Best smelling dye I've ever used

Easy, even application. Great smell. No hurning or itching at all. Marmalade, however, came out much darker on platinum bleached hair than expected. Was going for Max from Stranger Things, wound up more later seasons Sansa Stark. Either process a couple minutes less than the box says or go a shade lighter.

Have any questions about Four Reasons?

Color Mask Treatments are pigmented deep conditioners, and Color Mask Shampoos are pigmented shampoos.

Color Masks are specially formulated for color-treated hair, as they perfectly
take into account all that colored hair needs: color refresh and deep

Color Masks don't contain harsh chemicals like ammonia. Quite the contrary
actually! They gently cleanse and deeply condition and repair hair, while
depositing color pigments to the hair's surface.

Color Masks are intended to tone hair or maintain your existing hair color. We all know that beautiful hair color can fade and lose its vibrancy within a few washes. That's where Color Masks come in! Use in place of regular shampoo or conditioner whenever your hair color needs to be refreshed. Simple as that!

Yes! All Four Reasons products are 100% vegan and cruelty-free.
We do not test, and we do not have anyone else test Four Reasons products or their ingredients,on animals. In our products, we use raw materials from known European suppliers. According to EU legislation, testing these raw materials on animals has been banned since 2009.

Yes, the grass is actually greener on this side!
By the end of 2020, 99% of our packaging is recyclable when empty, and 35% of the plastic packaging for our retail products were either recycled or bioplastic. Cardboard boxes used in product shipments are also 85% recycled cardboard, the printed reclaimed paper used to fill the transportation boxes is 100% made of recycled materials and the packaging tape is recycled paper. Our shipments may not be the prettiest but it’s not our style to spoil the environment to please the eye – beauty doesn’t come in one shape and size, and this applies to packaging, too!

The safety of our staff, customers, and community is always top of mind. In light of COVID-19, we have taken steps to prevent the spread of germs inside and outside of our facilities. That includes increased cleaning and disinfecting, work from home when possible, and other measures as recommended by World Health Organization (WHO) and Center for Disease Control (CDC).

US orders ship from Missouri, USA.

Marmelade - 7.43 Copper

Marmelade - 7.43 Copper

Demi-permanent hair coloring kit