Caffe Americano - 4.0 Dark Brown with gray coverage
Demi-permanent hair coloring kit
Get that dark brown tone
Pro results for the DIY artist
Oh, so gentle
Ammonia & perfume free
Cruelty free & Vegan
Recyclable materials for packaging
European quality & reliability
Sustainable manufacturing practices
Demi-permanent hair color
Four Reasons Takeaway Color is a vegan, ammonia-free and fragrance-free demi-permanent hair color that will give a beautiful dyeing result at home, easily and reliably. Takeaway Color gives a lovely shine and a rich shade that will soften over time.
Takeaway colors are ammonia-free to provide the gentlest hair coloring possible.
Takeaway colors are fragrance-free and don't contain any fragrances or masking fragrances.
Vegan Color pigments
No harsh chemicals, just uniquely created pigments that tone hair without any damage
Wash and towel dry hair. Protect your clothing with a towel or cape. Make sure to wear the gloves provided.
Open the application bottle and squeeze the contents of the hair color tube in the application bottle. Re-seal the bottle and shake well.
Open up the top of the application bottle right after shaking. UNTREATED HAIR: Apply color evenly to towel dried hair from roots to ends. Leave in for 30 minutes. TREATED HAIR: First color to the roots, leave in for 15 minutes. Apply the rest of the color to lengths the ends. Leave in for 15 minutes.
Once processing time has ended, gently massage hair with some water and rinse thoroughly. Wash hair with shampoo for colored hair and use conditioner.
Careful application of color ensures a vibrant, rich and beautiful end result!
Amazing - Deep and Rich Colour, Great Coverage, and No Lingering Smell
I highly recommend this demi-permanent hair dye! I searched high and low for a fragrance-free, ammonia-free dye, due to severe sensitivities. This dye is exactly what I was looking for. It was easy to apply (for this first time DIYer) and looks very similar to the results from the salons I've been to. I had a tall order - cover 9 months of grey roots and also even out the faded ends from old permanent colour. I had avoided dying my hair because permanent dye at the salon caused migraines. This dye did it all, I did not have any reactions, and the colour looks very natural. It was easy to colour match when I ordered and the colour was as expected. I ordered the 4.0 N Caffe Americano and have curly hair.
I detected an earthy smell while using the dye (I put on a nose plug, out of precaution) and then, after my hair dried, there was no lingering smell or odour. Success! My greys are covered, no migraines, and the colour is still vibrant, 2 weeks later. The grey stands are now 1 level lighter and give the hair a very natural look. I am beyond happy! My hair is really soft and looks like my natural colour. Thank you for making this product!
Have any questions about Four Reasons?
Color Mask Treatments are pigmented deep conditioners, and Color Mask Shampoos are pigmented shampoos.
Color Masks are specially formulated for color-treated hair, as they perfectly take into account all that colored hair needs: color refresh and deep conditioning!
Color Masks don't contain harsh chemicals like ammonia. Quite the contrary actually! They gently cleanse and deeply condition and repair hair, while depositing color pigments to the hair's surface.
Color Masks are intended to tone hair or maintain your existing hair color. We all know that beautiful hair color can fade and lose its vibrancy within a few washes. That's where Color Masks come in! Use in place of regular shampoo or conditioner whenever your hair color needs to be refreshed. Simple as that!
Yes! All Four Reasons products are 100% vegan and cruelty-free. We do not test, and we do not have anyone else test Four Reasons products or their ingredients,on animals. In our products, we use raw materials from known European suppliers. According to EU legislation, testing these raw materials on animals has been banned since 2009.
Yes, the grass is actually greener on this side! By the end of 2020, 99% of our packaging is recyclable when empty, and 35% of the plastic packaging for our retail products were either recycled or bioplastic. Cardboard boxes used in product shipments are also 85% recycled cardboard, the printed reclaimed paper used to fill the transportation boxes is 100% made of recycled materials and the packaging tape is recycled paper. Our shipments may not be the prettiest but it’s not our style to spoil the environment to please the eye – beauty doesn’t come in one shape and size, and this applies to packaging, too!
The safety of our staff, customers, and community is always top of mind. In light of COVID-19, we have taken steps to prevent the spread of germs inside and outside of our facilities. That includes increased cleaning and disinfecting, work from home when possible, and other measures as recommended by World Health Organization (WHO) and Center for Disease Control (CDC).