Four Reasons Professional

No Yellow Shampoo

10.1 Fl oz

  • Purple shampoo for blonde, lightened and grey hair
  • Effectively neutralizes yellow tones
  • Maintains a cool tone in hair
  • Soft, fresh and fruity scent

Cruelty free
& Vegan

Recyclable materials for

European quality
& reliability

Sustainable manufacturing

Purple shampoo that eliminates yellow tones in blonde hair

The intense violet pigments in the shampoo neutralize unwanted, yellow tones in light hair. The shampoo is a great choice for lightened and highlighted hair, as well as grey and naturally blonde hair. Soft, fruity scent makes washing your hair a delicious experience. Get cool toned, shiny blonde hair! Four Reasons Professional No Yellow Shampoo is a professional-quality product created from the best ingredients. It has a vegan formula and recyclable packaging.

Key ingredients

Violet pigment

Violet pigment eliminates yellow tones from hair, toning your brassy blonde to a cool platinum blonde

Carica Papaya Fruit Extract

Vitamin A in papaya nourishes, strengthens, and protects hair

Vegan formula

Vegan and cruelty-free formulas ensure we use only the best ingredients

Recyclable packaging

The bottle is made from bio-based sugarcane plastic

Full list of ingredients + -

Aqua, Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Cantella Asiatica Extract, Carica Papaya Extract, Iris Florentina Extract, Hydrolyzed Vegetable Protein, Cocamidopropylamine Oxide, Glycol Distearate, Guar Hydroxypropyl Trimonium Chloride, Laureth-4, Citric Acid, Sodium Chloride, Disodium EDTA, Potassium Sorbate, Sodium Benzoate, Polysilicone-15, Acid Violet 43, Limonene, Parfum.

Purple shampoo that eliminates yellow tones in blonde hair

How to use

The perfect purple shampoo

Massage a generous amount into wet hair

Lather and leave in for 1-5 minutes depending on desired intensity

Rinse thoroughly

PRO TIP: Use whenever you wish to neutralize yellow tones from your hair!

Customer Reviews

Based on 29 reviews
Jean Neilson
Finally fragrance free purple shampoo!

Love this shampoo. Highly pigmented and no scent or irritation to my scalp. I like to use a purple shampoo to bust the brass in my blonde hair but was unable to due to chemical and fragrance sensitivities. This works great and no smell yay! Don’t ever discontinue please

Carren Funda
Eliminates Brassiness FAST

The Purple shampoo for blonde hair works quickly to remove any yellowness or brassiness from my salon dyed and highlighted hair. I find it works best for me every third shampoo and leave on 2-3 minutes and shampoo twice. It does look like it will stain but don't fear it all washes down the drain. It left my hair looking like it was freshly colored from the salon. It has a nice lather, no scent and did not irritate my scalp so recommend.

Jennesia Yare
Purple Shampoo with Less Chemicals

My wife uses purple shampoo every so often to help remove brassy, yellow tones from her balayage hair. Unfortunately, many purple shampoos are filled with chemicals, additives, artificial fragrances, and more. I was happy to discover this Four Reasons product which gives her the benefits of a traditional purple shampoo, but with less of the junk. It is 100% fragrance free, but can be either a positive or a negative aspect depending upon the person, but you can at least rest assured that it has no artificial scents. It works well as a purple shampoo and keeps her hair looking great. It rinses cleanly and leaves her hair feeling soft and without frizz. I attached a photo which shows the back of the label and the ingredients list.

Mary Nappier
Purple Shampoo

Does this purple shampoo stain your hands and shower? If so how do you get it off?

Alexa Walli
Great for my highlights

This is better than any purple shampoo or toner that I have ever used. It made my natural gray and blonde highlights super shiny and silvery.

Have any questions about Four Reasons?

Color Mask Treatments are pigmented deep conditioners, and Color Mask Shampoos are pigmented shampoos.

Color Masks are specially formulated for color-treated hair, as they perfectly
take into account all that colored hair needs: color refresh and deep

Color Masks don't contain harsh chemicals like ammonia. Quite the contrary
actually! They gently cleanse and deeply condition and repair hair, while
depositing color pigments to the hair's surface.

Color Masks are intended to tone hair or maintain your existing hair color. We all know that beautiful hair color can fade and lose its vibrancy within a few washes. That's where Color Masks come in! Use in place of regular shampoo or conditioner whenever your hair color needs to be refreshed. Simple as that!

Yes! All Four Reasons products are 100% vegan and cruelty-free.
We do not test, and we do not have anyone else test Four Reasons products or their ingredients,on animals. In our products, we use raw materials from known European suppliers. According to EU legislation, testing these raw materials on animals has been banned since 2009.

Yes, the grass is actually greener on this side!
By the end of 2020, 99% of our packaging is recyclable when empty, and 35% of the plastic packaging for our retail products were either recycled or bioplastic. Cardboard boxes used in product shipments are also 85% recycled cardboard, the printed reclaimed paper used to fill the transportation boxes is 100% made of recycled materials and the packaging tape is recycled paper. Our shipments may not be the prettiest but it’s not our style to spoil the environment to please the eye – beauty doesn’t come in one shape and size, and this applies to packaging, too!

The safety of our staff, customers, and community is always top of mind. In light of COVID-19, we have taken steps to prevent the spread of germs inside and outside of our facilities. That includes increased cleaning and disinfecting, work from home when possible, and other measures as recommended by World Health Organization (WHO) and Center for Disease Control (CDC).

US orders ship from Missouri, USA.

No Yellow Shampoo

No Yellow Shampoo

10.1 Fl oz