Four Reasons Professional

No Yellow Shampoo

10.1 Fl oz

  • Purple shampoo for blonde, lightened and grey hair
  • Effectively neutralizes yellow tones
  • Maintains a cool tone in hair
  • Soft, fresh and fruity scent

Cruelty free
& Vegan

Recyclable materials for

European quality
& reliability

Sustainable manufacturing

Purple shampoo that eliminates yellow tones in blonde hair

The intense violet pigments in the shampoo neutralize unwanted, yellow tones in light hair. The shampoo is a great choice for lightened and highlighted hair, as well as grey and naturally blonde hair. Soft, fruity scent makes washing your hair a delicious experience. Get cool toned, shiny blonde hair! Four Reasons Professional No Yellow Shampoo is a professional-quality product created from the best ingredients. It has a vegan formula and recyclable packaging.

Key ingredients

Violet pigment

Violet pigment eliminates yellow tones from hair, toning your brassy blonde to a cool platinum blonde

Carica Papaya Fruit Extract

Vitamin A in papaya nourishes, strengthens, and protects hair

Vegan formula

Vegan and cruelty-free formulas ensure we use only the best ingredients

Recyclable packaging

The bottle is made from bio-based sugarcane plastic

Full list of ingredients + -

Aqua, Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Cantella Asiatica Extract, Carica Papaya Extract, Iris Florentina Extract, Hydrolyzed Vegetable Protein, Cocamidopropylamine Oxide, Glycol Distearate, Guar Hydroxypropyl Trimonium Chloride, Laureth-4, Citric Acid, Sodium Chloride, Disodium EDTA, Potassium Sorbate, Sodium Benzoate, Polysilicone-15, Acid Violet 43, Limonene, Parfum.

Purple shampoo that eliminates yellow tones in blonde hair

How to use

The perfect purple shampoo

Massage a generous amount into wet hair

Lather and leave in for 1-5 minutes depending on desired intensity

Rinse thoroughly

PRO TIP: Use whenever you wish to neutralize yellow tones from your hair!

Customer Reviews

Based on 44 reviews
Shane Arnold

Finally found my holy grail.

Holly S

I am a natural blonde that is starting in to get gray hair. This shampoo was amazing. It looks like it turned the clock back by at least 10 years. Love it!

Kylie Herman
Do your research before you use Purple Shampoos!

Update: I came back to add a star to five. This time I lathered this shampoo for about a minute and then conditioned it. Though my hair was slightly tangled, it wet-brushed through. And leaving it on less time made all the difference. My hair looks healthy, shiny, and the ‘tone’ is beautiful. Once I wash it with regular shampoo, it will continue to look good and I won’t worry about any brassy tones or yellowing that could occur. Really nice shampoo. Less expensive than Oribe.I have tried another of their products and really like it. I’m becoming a fan!——————For better results, doing your research on taking care of your freshly, or not-so-freshly, highlighted, balayage, ombré, or blonde hair is super important.You don’t want to use purple shampoo too soon after ‘bleaching’ your hair—likely, at least 2 weeks. And, using it too often isn’t a good idea either. Nor is leaving it in too long.If you leave purple shampoo in your hair too long, it could tinge it grayish or purpleish or leave it dull looking.You want to look at the pigmentation of the purple too. This Four Reasons is as dark as my Oribe purple shampoo, but is less expensive that Oribe. The more pigmented the purple, the more potent.You also want to look at the language: is it color depositing or is it just highly pigmented purple shampoo, etc — it can be a little confusing so reading reputable blogs or websites will help.I left mine in for 2-3 minutes a full two weeks after having balayage done to my dark brown hair. That 2-3 minutes was too long. A minute would do. It will seem as if your highlights are dulled a bit if you leave it in too long.However, the good news is after I shampoo’d my hair the next day, my highlights looked beautiful! Bright and pretty. So all is not lost if you feel it’s dulled your hair—just leave in for shorter time next use.This is to brighten up any yellow or orangy tones to your hair and I wasn’t quite there yet with mine even after 2 weeks.I’d not use this more than once a week, maybe less.It will make your hair feel a bit dry (that may be also because I left it in 2-3 minutes) so conditioning is paramount.Don’t expect miracles if your hair isn’t already turning yellow/orangy. I’ll use it as a maintenance maybe even less than once a week. And again, leaving it in for less time.This Four Reasons did have great reviews when I googled it.

Agustina Kessler
a product that helps upkeep my balayage hair

My colored hair has the tendency to turn yellowish or brassy. I just recently had my hair re-colored by a stylist to fix the brassiness from my old color. Now that it is looking refreshed, I have been using my purple shampoos a lot more often for the upkeep. I was excited to try this product. It did make my hair feel a little dry after use (my hair was a tangled mess) but it does keep the color looking beautiful. I didn't leave it on for too long before I rinsed it out. I only use this once a week, sometimes I go a little longer. I'm not sure I want to use this too frequently when it isn't needed and I'm also worried of affecting my current color. So far I love the results from just using this once a week. The next morning after using this shampoo I went out in the sun and my hair color just looks so beautiful!

Charmaine Santos
Lathers Beautifully and Tones Out Brassiness!

Since I let my hair grow out into its natural gray/silver/black/white color, I've found that some of the grays, silvers and white sometimes get a bit brassy or yellowish. This is why I've taken to using purple shampoos and that is why I requested this: Four Reasons No Yellow Shampoo- Purple Shampoo for Blonde Hair- Eliminates Brassy Yellow Tones In Blonde, Platinum, Silver & Gray Hair - Vegan & Cruelty Free Silver Hair Shampoo Toner - 10.15 fl oz.I'm quite pleased with this product! It's a very dark purple, so that means it should get all that brassiness out of your hair. If you've never used purple shampoos, there are a few things you should know. It WILL stain your tub, shower curtain, and mostly everything it touches, so you need to be sure you rinse it off of anything it touches. Also, purple shampoos WILL dry out your hair if you use them too often or leave them on for long periods.This one lathered up very nicely, which not all purple shampoos do and I've tried a LOT of them over the past year or so. It was easy to work through my hair thoroughly and after leaving it on for about two minutes, I rinsed it out. I followed up with a softening conditioner, to put a little moisture back in. After towel drying, I added a leave in conditioner to avoid frizz and let my hair dry naturally.It came out beautifully, the brassiness and the little bit of yellow that had crept into my hair are all gone, leaving my hair shiny, bright and healthy looking. That is exactly what I had hoped for! This shampoo is on par with Redken and others I've tried and this one is about the same price as those as well. Overall, I'm very happy with this shampoo.

Have any questions about Four Reasons?

Color Mask Treatments are pigmented deep conditioners, and Color Mask Shampoos are pigmented shampoos.

Color Masks are specially formulated for color-treated hair, as they perfectly
take into account all that colored hair needs: color refresh and deep

Color Masks don't contain harsh chemicals like ammonia. Quite the contrary
actually! They gently cleanse and deeply condition and repair hair, while
depositing color pigments to the hair's surface.

Color Masks are intended to tone hair or maintain your existing hair color. We all know that beautiful hair color can fade and lose its vibrancy within a few washes. That's where Color Masks come in! Use in place of regular shampoo or conditioner whenever your hair color needs to be refreshed. Simple as that!

Yes! All Four Reasons products are 100% vegan and cruelty-free.
We do not test, and we do not have anyone else test Four Reasons products or their ingredients,on animals. In our products, we use raw materials from known European suppliers. According to EU legislation, testing these raw materials on animals has been banned since 2009.

Yes, the grass is actually greener on this side!
By the end of 2020, 99% of our packaging is recyclable when empty, and 35% of the plastic packaging for our retail products were either recycled or bioplastic. Cardboard boxes used in product shipments are also 85% recycled cardboard, the printed reclaimed paper used to fill the transportation boxes is 100% made of recycled materials and the packaging tape is recycled paper. Our shipments may not be the prettiest but it’s not our style to spoil the environment to please the eye – beauty doesn’t come in one shape and size, and this applies to packaging, too!

The safety of our staff, customers, and community is always top of mind. In light of COVID-19, we have taken steps to prevent the spread of germs inside and outside of our facilities. That includes increased cleaning and disinfecting, work from home when possible, and other measures as recommended by World Health Organization (WHO) and Center for Disease Control (CDC).

US orders ship from Missouri, USA.

No Yellow Shampoo

No Yellow Shampoo

10.1 Fl oz