Four Reasons Professional

No Yellow Shampoo

10.1 Fl oz

  • Purple shampoo for blonde, lightened and grey hair
  • Effectively neutralizes yellow tones
  • Maintains a cool tone in hair
  • Soft, fresh and fruity scent

Cruelty free & Vegan

Recyclable materials for packaging

European quality & reliability

Sustainable manufacturing practices

Purple shampoo that eliminates yellow tones in blonde hair

The intense violet pigments in the shampoo neutralize unwanted, yellow tones in light hair. The shampoo is a great choice for lightened and highlighted hair, as well as grey and naturally blonde hair. Soft, fruity scent makes washing your hair a delicious experience. Get cool toned, shiny blonde hair! Four Reasons Professional No Yellow Shampoo is a professional-quality product created from the best ingredients. It has a vegan formula and recyclable packaging.

Key ingredients

Violet pigment

Violet pigment eliminates yellow tones from hair, toning your brassy blonde to a cool platinum blonde

Carica Papaya Fruit Extract

Vitamin A in papaya nourishes, strengthens, and protects hair

Vegan formula

Vegan and cruelty-free formulas ensure we use only the best ingredients

Recyclable packaging

The bottle is made from bio-based sugarcane plastic

Full list of ingredients + -

Aqua, Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Cantella Asiatica Extract, Carica Papaya Extract, Iris Florentina Extract, Hydrolyzed Vegetable Protein, Cocamidopropylamine Oxide, Glycol Distearate, Guar Hydroxypropyl Trimonium Chloride, Laureth-4, Citric Acid, Sodium Chloride, Disodium EDTA, Potassium Sorbate, Sodium Benzoate, Polysilicone-15, Acid Violet 43, Limonene, Parfum.

Purple shampoo that eliminates yellow tones in blonde hair

How to use

The perfect purple shampoo

Massage a generous amount into wet hair

Lather and leave in for 1-5 minutes depending on desired intensity

Rinse thoroughly

PRO TIP: Use whenever you wish to neutralize yellow tones from your hair!

Customer Reviews

Based on 14 reviews
57%
(8)
21%
(3)
21%
(3)
0%
(0)
0%
(0)
E
E.F.
Good but expensive

i like this shampoo and its results but i think it is too expensive for the average user. dont get me wrong, the product is good, but i dont think i'm willing to pay for it in the long run... maybe on sale.

M
M.H.
I wasn't sure now Im convinced

Four Reasons a is Finnish company.. an innovative one, but I wasnt sure to test it out because its products seems to be intended for European users, with few, fine and thin hair. I have huge dyed bangs you know? But I was pleasantly convinced. I just think they should offer kits and travel sizes to test their products with more confidence. I would also like to see more advertising with more diverse hair.

A
A.W.
Good product

Im not sure if I would buy this product again, but I can't deny that the quality is very good. The smell is amazing.. it enhances the color of my natural blonde hair and is very kind to my scalp. My hair is shiny.. looking hydrated after use... My older sister who has some gray hair has also used it and it makes her hair look no longer dull but healthy and natural.

C
C.K.
I am obsessed with this brand

i am obsessed with this brand, they have the most diverse selection of products focused on hair color. this type of shampo is common to find in other brands, but this is definitely the best. the combination of natural ingredients, benefits and price is unbeatable.

N
N.B.
BIG PLUS FOR HIGHLIGHTS

my hairstylist recommended this to me to maintain and enhance my new highlights and i have to say it is a big plus i love the fact that the no yelloq shampoo is made with clean ingredients and it still smells good my old hair highlights looked dull and boring i didnt know that just by changing my shampoo i could totally change the results as well as maintain them i recommend this product to anyone with hair highlights... also look for a stylist who knows the new brands too

Have any questions about Four Reasons?

  • What are Color Masks exactly?

    + -


    Color Mask Treatments are pigmented deep conditioners, and Color Mask Shampoos are pigmented shampoos.

    Color Masks are specially formulated for color-treated hair, as they perfectly
    take into account all that colored hair needs: color refresh and deep
    conditioning!

    Color Masks don't contain harsh chemicals like ammonia. Quite the contrary
    actually! They gently cleanse and deeply condition and repair hair, while
    depositing color pigments to the hair's surface.

    Color Masks are intended to tone hair or maintain your existing hair color. We all know that beautiful hair color can fade and lose its vibrancy within a few washes. That's where Color Masks come in! Use in place of regular shampoo or conditioner whenever your hair color needs to be refreshed. Simple as that!

  • Are your products vegan and cruelty-free?

    + -


    Yes! All Four Reasons products are 100% vegan and cruelty-free.
    We do not test, and we do not have anyone else test Four Reasons products or their ingredients, on animals. In our products, we use raw materials from known European suppliers. According to EU legislation, testing these raw materials on animals has been banned since 2009.

  • Is your packaging sustainable?

    + -


    Yes, the grass is actually greener on this side!
    By the end of 2020, 99% of our packaging is recyclable when empty, and 35% of the plastic packaging for our retail products were either recycled or bioplastic. Cardboard boxes used in product shipments are also 85% recycled cardboard, the printed reclaimed paper used to fill the transportation boxes is 100% made of recycled materials and the packaging tape is recycled paper. Our shipments may not be the prettiest but it’s not our style to spoil the environment to please the eye – beauty doesn’t come in one shape and size, and this applies to packaging, too!

  • How is Four Reasons handling covid-19?

    + -


    The safety of our staff, customers, and community is always top of mind. In light of COVID-19, we have taken steps to prevent the spread of germs inside and outside of our facilities. That includes increased cleaning and disinfecting, work from home when possible, and other measures as recommended by World Health Organization (WHO) and Center for Disease Control (CDC).



  • Where do the products ship from?

    + -


    US orders ship from Missouri, USA.

No Yellow Shampoo

No Yellow Shampoo

10.1 Fl oz

Customer Reviews

Based on 14 reviews
57%
(8)
21%
(3)
21%
(3)
0%
(0)
0%
(0)
E
E.F.
Good but expensive

i like this shampoo and its results but i think it is too expensive for the average user. dont get me wrong, the product is good, but i dont think i'm willing to pay for it in the long run... maybe on sale.

M
M.H.
I wasn't sure now Im convinced

Four Reasons a is Finnish company.. an innovative one, but I wasnt sure to test it out because its products seems to be intended for European users, with few, fine and thin hair. I have huge dyed bangs you know? But I was pleasantly convinced. I just think they should offer kits and travel sizes to test their products with more confidence. I would also like to see more advertising with more diverse hair.

A
A.W.
Good product

Im not sure if I would buy this product again, but I can't deny that the quality is very good. The smell is amazing.. it enhances the color of my natural blonde hair and is very kind to my scalp. My hair is shiny.. looking hydrated after use... My older sister who has some gray hair has also used it and it makes her hair look no longer dull but healthy and natural.

C
C.K.
I am obsessed with this brand

i am obsessed with this brand, they have the most diverse selection of products focused on hair color. this type of shampo is common to find in other brands, but this is definitely the best. the combination of natural ingredients, benefits and price is unbeatable.

N
N.B.
BIG PLUS FOR HIGHLIGHTS

my hairstylist recommended this to me to maintain and enhance my new highlights and i have to say it is a big plus i love the fact that the no yelloq shampoo is made with clean ingredients and it still smells good my old hair highlights looked dull and boring i didnt know that just by changing my shampoo i could totally change the results as well as maintain them i recommend this product to anyone with hair highlights... also look for a stylist who knows the new brands too