Four Reasons

Optima

The hair color line of your dreams

01

Excellent coverage

02

Brilliant shine

03

Perfume-free – personalize with scented drops!

04

Dependable and easy to use

Optima blurs the line between permanent and semi-permanent colors – you can use the same versatile color line for all kinds of color work that is needed in the salon. The shades are beautifully translucent and exceptionally deep at the same time. Optima is perfume-free and 100 % vegan.

Repairs, hydrates and boosts shine

In the core of the hair color is our exclusive HydraRepair™ technology, which is based on the effects of plant-based keratin and collagen working together. The damage-repairing properties of phytokeratin and the intensively hydrating properties of phytocollagen support each other’s functions within the HydraRepair™ technology, protecting, repairing and hydrating hair during the processing time. In addition to the HydraRepair™ technology, Optima also features nourishing natural oils like Meadowfoam seed oil, Mono de Tahiti oil and Baobab oil, which nourish, strengthen, and provide shine, hydration, and moisture.

Shade families

Cover

Reflection & Intense

Mixer

Highlift

Cover shades combine powerful coverage and a brown tone. Cover shades have been divided into three groups: cool, neutral and warm. When used alone, these shades give a soft, beautiful tone while also covering grey hair.

01

100% gray coverage

02

Superior shine

03

Ammonia-free

04

Fragrance-free

Reflection shades are pre-mixed, natural tone combinations that create fantastic, muted brown and copper tones.Intense shades are intensive and pure. They can be used alone to create a strong tone or mixed with other shades when you want to intensify the shade’s character.

01

Reflective tones

02

Superior shine

03

Ammonia-free

04

Fragrance-free

Mixer shades are the creative tools of the color line that can be used to change the chosen shades as wanted or to create strong, extremely vibrant colors.

01

Vibrant colors

02

Superior shine

03

Ammonia-free

04

Fragrance-free

Highlift shades achieve a powerful lightening effect and an effective neutralizing of yellow tones at the same time.

01

Powerful lightening

02

Superior shine

03

Fragrance-free

04

Neutralizes yellow tones

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