Four Reasons
Optima
The hair color line of your dreams
Excellent coverage
Brilliant shine
Perfume-free – personalize with scented drops!
Dependable and easy to use
Optima blurs the line between permanent and semi-permanent colors – you can use the same versatile color line for all kinds of color work that is needed in the salon. The shades are beautifully translucent and exceptionally deep at the same time. Optima is perfume-free and 100 % vegan.
Repairs, hydrates and boosts shine
In the core of the hair color is our exclusive HydraRepair™ technology, which is based on the effects of plant-based keratin and collagen working together. The damage-repairing properties of phytokeratin and the intensively hydrating properties of phytocollagen support each other’s functions within the HydraRepair™ technology, protecting, repairing and hydrating hair during the processing time. In addition to the HydraRepair™ technology, Optima also features nourishing natural oils like Meadowfoam seed oil, Mono de Tahiti oil and Baobab oil, which nourish, strengthen, and provide shine, hydration, and moisture.
Shade families
Cover
Reflection & Intense
Mixer
Highlift
Cover shades combine powerful coverage and a brown tone. Cover shades have been divided into three groups: cool, neutral and warm. When used alone, these shades give a soft, beautiful tone while also covering grey hair.
100% gray coverage
Superior shine
Ammonia-free
Fragrance-free
Reflection shades are pre-mixed, natural tone combinations that create fantastic, muted brown and copper tones.Intense shades are intensive and pure. They can be used alone to create a strong tone or mixed with other shades when you want to intensify the shade’s character.
Reflective tones
Superior shine
Ammonia-free
Fragrance-free
Mixer shades are the creative tools of the color line that can be used to change the chosen shades as wanted or to create strong, extremely vibrant colors.
Vibrant colors
Superior shine
Ammonia-free
Fragrance-free
Highlift shades achieve a powerful lightening effect and an effective neutralizing of yellow tones at the same time.
Powerful lightening
Superior shine
Fragrance-free
Neutralizes yellow tones
Environmental and Corporate Responsibility
Cruelty free & vegan
Recyclable materials for packaging
European quality & reliability
Sustainable manufacturing practices
