Four Reasons Takeaway

Coffee Bean - 3.0 Blackish brown with gray coverage

Demi-permanent hair coloring kit

  • Get that super dark brown tone
  • Pro results for the DIY artist
  • Oh, so gentle
  • Ammonia & perfume free

Cruelty free
& Vegan

Recyclable materials for

European quality
& reliability

Sustainable manufacturing

Demi-permanent hair color

Four Reasons Takeaway Color is a vegan, ammonia-free and fragrance-free demi-permanent hair color that will give a beautiful dyeing result at home, easily and reliably. Takeaway Color gives a lovely shine and a rich shade that will soften over time.

Key ingredients


Takeaway colors are ammonia-free to provide the gentlest hair coloring possible.


Takeaway colors are fragrance-free and don't contain any fragrances or masking fragrances.

Vegan Color pigments

No harsh chemicals, just uniquely created pigments that tone hair without any damage.

Gray Coverage

Coffee Bean, Caffe Americano, Cocoa Bean, Teddy Bear, and Portobello offer gray coverage.

Full list of ingredients + -

HAIR COLOR: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ceteareth-25, Ethanolamine, Cocamide MEA, Ceteth-2, Polyquaternium-6, p-Phenylenediamine, Palmitic Acid, Ascorbic Acid, Dimethicone, EDTA, Sodium Hydrosulfite, Sodium Sulfite, M-Aminophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, N-Phenyl-p-Phenylenediamine Sulfate, Resorcinol, 2,4-Diaminophenoxyethanol DEVELOPER: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Sodium Laureth Sulfate, Glycerin, Hydrolyzed Rice Protein, Dimethicone, Oxyquinoline Sulfate, Phosphoric Acid, Tetrasodium EDTA.

Demi-permanent hair color

How to use

Wash and towel dry hair. Protect your clothing with a towel or cape. Make sure to wear the gloves provided.

Open the application bottle and squeeze the contents of the hair color tube in the application bottle. Re-seal the bottle and shake well.

Open up the top of the application bottle right after shaking. UNTREATED HAIR: Apply color evenly to towel dried hair from roots to ends. Leave in for 30 minutes. TREATED HAIR: First color to the roots, leave in for 15 minutes. Apply the rest of the color to lengths the ends. Leave in for 15 minutes.

Once processing time has ended, gently massage hair with some water and rinse thoroughly. Wash hair with shampoo for colored hair and use conditioner.

Careful application of color ensures a vibrant, rich and beautiful end result!

Customer Reviews

Based on 4 reviews
Kim Larry
I love this stuff

Wow. I have tried all sorts of dyes and even paid a ton to have my hair professionally covered and this stuff is the best. Total grey coverage and gentle on my hair. Best of all, I have dark Asian hair that isn't quite jet black and this color is almost exactly like mine. I am SO happy with this I would give it 10 stars if I could. PLEASE check it out esp for those looking for dark color that doesn't look like shoe polish.

Becky West
worked well covering my Grey

I choose the Grey coverage Coffee Bean color and it worked really well.The color was darker than i prefer but having never used this brand before that was to be expected.Ammonia and Perfume-free formula had no unpleasant smell. Kit has applicator bottle and gloves and was easy to use.

Hailey Tamara
I made a bit of a mess but the color was fantastic!

This is a very pretty hair dye color that did cover grays very well. I made a bit of a mess with it but I'm not the most graceful of hand or the neatest by nature.The one thing I didn't like is the scent. Although it says it's fragrance free there is definitely an odor to it that is far less than pleasant.This is free of a lot of different chemicals that other hair dyes might have in them such as ammonia.All in all I liked this hair dye, especially once the smell wore off!

Sheena Bartolome
Absolutely Amazing!

I can't say enough about this product. I love that it comes with an easy to use bottle along with a shower cap. The product does not itch, my hair feels incredibly soft and the color lasts quite a long time. I highly recommend this.

Have any questions about Four Reasons?

Color Mask Treatments are pigmented deep conditioners, and Color Mask Shampoos are pigmented shampoos.

Color Masks are specially formulated for color-treated hair, as they perfectly
take into account all that colored hair needs: color refresh and deep

Color Masks don't contain harsh chemicals like ammonia. Quite the contrary
actually! They gently cleanse and deeply condition and repair hair, while
depositing color pigments to the hair's surface.

Color Masks are intended to tone hair or maintain your existing hair color. We all know that beautiful hair color can fade and lose its vibrancy within a few washes. That's where Color Masks come in! Use in place of regular shampoo or conditioner whenever your hair color needs to be refreshed. Simple as that!

Yes! All Four Reasons products are 100% vegan and cruelty-free.
We do not test, and we do not have anyone else test Four Reasons products or their ingredients,on animals. In our products, we use raw materials from known European suppliers. According to EU legislation, testing these raw materials on animals has been banned since 2009.

Yes, the grass is actually greener on this side!
By the end of 2020, 99% of our packaging is recyclable when empty, and 35% of the plastic packaging for our retail products were either recycled or bioplastic. Cardboard boxes used in product shipments are also 85% recycled cardboard, the printed reclaimed paper used to fill the transportation boxes is 100% made of recycled materials and the packaging tape is recycled paper. Our shipments may not be the prettiest but it’s not our style to spoil the environment to please the eye – beauty doesn’t come in one shape and size, and this applies to packaging, too!

The safety of our staff, customers, and community is always top of mind. In light of COVID-19, we have taken steps to prevent the spread of germs inside and outside of our facilities. That includes increased cleaning and disinfecting, work from home when possible, and other measures as recommended by World Health Organization (WHO) and Center for Disease Control (CDC).

US orders ship from Missouri, USA.

Coffee Bean - 3.0 Blackish brown with gray coverage

Coffee Bean - 3.0 Blackish brown with gray coverage

Demi-permanent hair coloring kit